HiFi Corp Verified

After more than two decades of the leading budget beater in electronic audio-visual products and appliances, the brand continues to fight for consumer justice in bringing the lowest possible prices to consumers.

HIFI Corp has cemented its position in this market as a national chain focussed on six main categories;

Television

Audio products

Appliances

Computing

Cellular

Car Audio

As the Low-Price champion, HIFI Corp has strategically positioned itself to save the consumer money. The company has updated its identity in line with this new positioning. This has included a new small store design that makes shopping at HIFI Corp a great experience and also shortening the name HIFI Corporation to HIFI Corp to mirror the new focus and adopting a new brand promise.

HI-FI Corporation was most commonly referred to by customers and staff as HI-FI Corp, so it made sense to shorten the name, which also more accurately reflects the down-to-earth and approachable brand that it is. The new logo carries the same progressive yet approachable look and feel. The logo simply evolved the identity to ensure it could live in a high-street brand environment.